Levi's CEO: Don't Wash Your Jeans

Levi's CEO: Don't Wash Your Jeans, Levi Strauss CEO Chip Bergh has some unusual style advice for 501 fans: Step away from the washing machine. The denim honcho shared the words of wisdom this week at Fortune's Brainstorm Green conference in Laguna Niguel, California. "These jeans are maybe a year old and these have yet to see a washing mach.. Continue Reading...