What
Levi's CEO Says You Should Never Do To Jeans, Chip Bergh reveals a
startling solution for keeping his denim looking crisp and clean., Why
Levi's CEO Says to Stop Washing Your Jeans, If you feel the need to
throw your jeans into the washing machine after every wear, you may be
doing it all wrong. According to the man behind the jeans Americ.. Continue Reading...
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